Stefan Hard / Staff Photo
Pedestrians stop to look in shops Monday on Main Street in Montpelier. A marketing and branding study has been ordered for Montpelier, which will be used to help draw visitors, potential residents and investors.MONTPELIER — What is the city’s “brand”?
Montpelier Alive, the downtown organization, is about to embark on a project to come up with an identity for the city that will be used to promote what is special about it and help attract more visitors, investors and people looking to relocate.
The process will give Montpelier Alive direction for marketing materials, its online presence, signs to make navigating the city more user-friendly for visitors, and much more, said Ashley Witzenberger, executive director of the organization.
A committee of city, state and Montpelier Alive officials is steering the effort, said Witzenberger. It has help from a consultant from South Carolina, whose firm was used recently in branding projects in several Vermont communities, including Barre and Waterbury.
According to Witzenberger, the branding work with the firm of Arnett Muldrow & Associates will cost about $18,500, to be paid for by the city with downtown improvement district money. Commercial properties in the district are assessed an additional tax to be used for the betterment of the business community.
The branding process will be beneficial for the entire city, not just downtown, Witzenberger said.MORE IN Vermont News
- Most Popular
- Most Emailed
- RICHARD'S POOR ALMANACK: On this day 1739, 'Richard Palmer' identified in prison at York Castle as the notorious outlaw DICK TURPIN; IN 1836, Battle of the Alamo begins near San Antonio de Bexar, Texas; 1896, the Tootsie Roll invented by LEO HIRSCHFELD.
- RICHARD'S POOR ALMANACK: On this day in 1472, Orkney, Shetland islands put up as collateral by Norway to Scotland in lieu of dowry for MARGARET OF DENMARK on her marriage with JAMES III, king of Scotland; 1962, JOHN GLENN first American to orbit Earth.
- TOMORROW'S HEADLINES TODAY: City mayoral candidates debate campaign issues; Hartford, Conn., woman still missing; Neal Goswami reports attempts to legislate suicide; local woman loses 100 pounds through TOPS program.
- RICHARD'S POOR ALMANACK: On this day in 1878, JOHN TUNSTALL murdered near Lincoln, New Mexico, by the outlaw JESSE EVANS; in 1930, ELM FARM OLLIE first cow to fly in aircraft, first to be milked airborne; 1955, nuke test WASP; '79, snow in Sahara.
- TOMORROW'S HEADLINES TODAY: Rutland Herald News Editor Alan J. Keays and staff writer Gordon Dritschilo discuss stories planned for the February 18, 2015, edition of the newspaper: Winter budgets maxed, legal marijuana, Springfield bank job, USPS slowdown
- RICHARD'S POOR ALMANACK: On this day in 1249 AD, ANDRE of LONGJUMEAU is dispatched by LOUIS IX of France to meet the KHAGAN, ruler of the Mongol Empire; in 1804, during 1st Barbary War, STEPHEN DECATUR scuttles the pirate-held USS Philadelphia in Tripoli.