• Resorts get lift from MLK holiday
    By Bruce Edwards
    STAFF WRITER | January 22,2013
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    Vermont’s ski areas followed the Christmas and New Year’s week with another solid holiday.

    Ski areas reported a “very strong” Martin Luther King holiday weekend, said Vermont Ski Areas President Parker Riehle.

    “Saturday was by far the strongest day of the three-day weekend for resorts all across the state given the ideal temps and snow conditions at the mountains coupled with the incredibly strong momentum from the
    Christmas/New Year’s holiday,” Riehle said in an email. “Visits and revenue figures far exceeded last year’s numbers with resorts reporting upwards of a 50 percent increase over the previous year.”

    “It was the best three-day MLK holiday we’ve ever had,” said Jay Peak spokesman JJ Toland.

    Toland said skier visits, not including season pass holders, was up 42 percent over last year.

    The icing on the cake, Toland said, was 17 inches of snow that blanketed the resort just before the holiday.

    In terms of a place to stay, he said “there wasn’t a room to be had” on the hill.”

    Over the last five years, the resort has undergone a mult-million dollar expansion. Toland said lodging capacity at the resort has increased from 400 visitors to 3,000 visitors.

    Okemo Mountain Resort “had a solid three days” with skier visit numbers on target with projections and lodging at its hotel and condos sold out for the holiday, Okemo vice president and general manager Bruce Schmidt said in an email.

    The MLK holiday was an improvement over last year for Mount Snow Resort in West Dover with lodging also sold out over the three days.

    With the forecast of colder weather on Monday, business tailed off a bit, but Mount Snow spokesman David Meeker said overall, “It was a very successful holiday weekend.”

    For the complete story, see Wednesday's Rutland Herald.
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